Tuesday, March 22, 2011

Jumbo size burger introduced at GS Supermarkets


A jumbo burger four times bigger than the McDonald’s bulgogi burger has hit the market.

Named “The Greatest Burger,” it is has been available for sale since Friday at GS Supermarkets nationwide.

The super-sized burger, which is 25 centimeters in diameter and weighs about 600 grams, is served in a cardboard box, not wrapped in a paper, as it is about the size of a regular-sized pizza.
Although the price is cheap for its size, the burger has everything inside -- a chicken patty, a slice of tomato, cucumber, lettuce and pickles.

The burger is priced at 12,000 won, but is available at 5,000 won until Thursday during the promotional period.

The burgers were sold out on the first day of the sale, as the news circulated rapidly via word of mouth.

GS Supermarkets’ move to launch the new burger marks the latest entrant in a series of ultra-cheap foodstuffs introduced by big retailers such as Lotte Mart and E-Mart. Lotte Mart stopped selling its 5,000 won chicken, about one-third of usual price, after suffering a backlash regarding its pricing that was said to potentially hurt small chicken franchises.


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